TV's weird 2020: Viewership plummeted, but time spent increased - Insider Intelligence Trends, Forecasts & Statistics
![The State Of TV: Cord Cutting, Viewership Declines, And Older Audiences Mean Advertisers Need AM/FM Radio For Incremental Reach And The Light TV Viewer | Westwood One The State Of TV: Cord Cutting, Viewership Declines, And Older Audiences Mean Advertisers Need AM/FM Radio For Incremental Reach And The Light TV Viewer | Westwood One](https://i0.wp.com/westwoodone.com/wp-content/uploads/2021/04/Traditional-pay-TV-decreasing.png?resize=960%2C540&ssl=1)
The State Of TV: Cord Cutting, Viewership Declines, And Older Audiences Mean Advertisers Need AM/FM Radio For Incremental Reach And The Light TV Viewer | Westwood One
![Nielsen on Twitter: "NEW: Streaming surpassed cable for the first time ever with 34.8% share of U.S. TV viewership in July. 🚨 Find out what caused the shift in our new edition Nielsen on Twitter: "NEW: Streaming surpassed cable for the first time ever with 34.8% share of U.S. TV viewership in July. 🚨 Find out what caused the shift in our new edition](https://pbs.twimg.com/media/FacSqvaXkAY8k4f.jpg)